On the Cultural Clash and the College English Teaching

DOI

10.2991/emcm-16.2017.77How to use a DOI?

Keywords

Cultural clash; Cross-cultural communication; Values; English teaching; Communicative competence

Abstract

The cultural clash is a common phenomenon in the cross-cultural communication since at present we have more chances to get in touch with the outside world more conveniently and frequently. And it is indispensable for us to try to avoid the cultural clash of the west countries and our China. The article firstly explains the phenomena of the ordinary cultural clash, then analyzes the underlying reasons for the cultural clash, and lastly puts forward some counter measures, that is, the teacher should change their teaching concepts, guide students to get in wide touch with the western cultures. Thus, the college English teachers should not only focus on imparting necessary language knowledge and skills, but also pay more attention to cultivating students' social linguistic ability and cross-cultural communicative ability. The article aims to supply some teaching reference for the college English teaching to improve students' cross-cultural communicative ability and ultimately enhance the college English teaching quality.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhen Zhou
PY  - 2017/02
DA  - 2017/02
TI  - On the Cultural Clash and the College English Teaching
BT  - Proceedings of the 2016 7th International Conference on Education, Management, Computer and Medicine (EMCM 2016)
PB  - Atlantis Press
SN  - 2352-538X
UR  - https://doi.org/10.2991/emcm-16.2017.77
DO  - 10.2991/emcm-16.2017.77
ID  - Zhou2017/02
ER  -