Study on Tourists' Sensory Evaluation of the Destination and Its Influence on the Decision of Revisit

DOI

10.2991/emcm-16.2017.15How to use a DOI?

Keywords

Tourists; Sensory evaluation; Revisit decision; Structure model

Abstract

For tourists, their choice of destination often depends on their sensory evaluation of destination, which is the basic motive for the behavior of tourists and to a large extent, influences tourists' decision whether they revisit the place or not. The conclusion is drawn from the researches on the latest twenty years of relevant study. On the basis, the article analyzes the basic motives of tourists to revisit and the related influencing factors. At the same time, the paper makes a research on the practical application in marketing and tourism management of the tourists' destination awareness evaluation. Finally, combining with the researches of foreign tourists revisit behavior, some immature suggestions on future study is put forward. Hoping that this study can contribute to the understanding of tourists' revisit motives, and provide certain reference to the activities carried out in marketing and management.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yunli Shi
PY  - 2017/02
DA  - 2017/02
TI  - Study on Tourists' Sensory Evaluation of the Destination and Its Influence on the Decision of Revisit
BT  - Proceedings of the 2016 7th International Conference on Education, Management, Computer and Medicine (EMCM 2016)
PB  - Atlantis Press
SP  - 72
EP  - 75
SN  - 2352-538X
UR  - https://doi.org/10.2991/emcm-16.2017.15
DO  - 10.2991/emcm-16.2017.15
ID  - Shi2017/02
ER  -