A Brief Analysis on the Differences of Gift-giving Culture and Its Origins Between China and Western Countries

DOI

10.2991/assehr.k.201127.110How to use a DOI?

Keywords

gift-giving, cultural value, difference, intercultural communication

Abstract

With the development of social economy and the progress of the modern transformation as well as the current telecommunication, it has become a more and more universal phenomenon for the people from different cultural backgrounds to make a mutual communication or exchange. Gift-giving, as an important content of intercultural communication, is very common in people’s daily life, which can not only express different kinds of emotion and decrease the mutual misunderstanding or conflict, but also shorten the mutual emotional distance and strengthen the relationship between each other. Starting with the overview on the purpose and the features of gift-giving, the thesis will make an overall comparison about the different aspects of gift-giving such as, the purpose of gift-giving, the choice of gifts, the taboo of gift-giving, and the response to gift-giving. Based on the above comparisons, the author will also make a complete analysis on the origin of the differences of gift-giving from the following three aspects — the cultural value, the religious belief and the cultural customs. Finally, some advice will be given on how to avoid the occurrence of some unpleasant things or embarrassment in the gift-giving activity especially when we face the persons from different cultural backgrounds so as to promote mutual understanding and deepen the mutual relationship as well as the friendship.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jingguang Li
PY  - 2020
DA  - 2020/11/28
TI  - A Brief Analysis on the Differences of Gift-giving Culture and Its Origins Between China and Western Countries
BT  - Proceedings of the 2020 Conference on Education, Language and Inter-cultural Communication (ELIC 2020)
PB  - Atlantis Press
SP  - 554
EP  - 558
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201127.110
DO  - 10.2991/assehr.k.201127.110
ID  - Li2020
ER  -