Application of “Three-Beauty” Principle in Trademark Words Translation

DOI

10.2991/assehr.k.201127.086How to use a DOI?

Keywords

“Three-Beauty” Principle, trademark words, translation skills

Abstract

To win the foreign market, a proper translation of trademark words is the first and foremost matter to consider. According to aesthetic pursuit of customers, this paper analyzes the features and translation skills of trademark words based on the “Three-Beauty” Principle proposed by Xu Yuanchong. Based on the analysis of examples, it can be seen that a good trademark word and trademark translation should reflect aesthetic features in sound, image or (and) form. And proper translation skills like transliteration, literal translation and literal transliteration can be applied to realize the beauties and bridge the gaps in different cultures.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Cui Min
PY  - 2020
DA  - 2020/11/28
TI  - Application of “Three-Beauty” Principle in Trademark Words Translation
BT  - Proceedings of the 2020 Conference on Education, Language and Inter-cultural Communication (ELIC 2020)
PB  - Atlantis Press
SP  - 433
EP  - 436
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201127.086
DO  - 10.2991/assehr.k.201127.086
ID  - Min2020
ER  -