Study on Pragmatic Failure in Intercultural Communication

DOI

10.2991/assehr.k.201127.137How to use a DOI?

Keywords

intercultural communication, pragmatic failure, communication strategies

Abstract

With the development of globalization, intercultural communication is becoming more and more frequent. Studying intercultural communication from the pragmatic perspective became a new approach. From this perspective, this article discusses the pragmatic failure from the aspects of pragmalinguistic failure, sociopragmatic failure and non-verbal communication failure. The communication strategies are further put forward to avoid the pragmatic failure in intercultural communication, including the improvement of language ability, personal pragmatic competence and intercultural communication ability.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zefeng Yao
PY  - 2020
DA  - 2020/11/28
TI  - Study on Pragmatic Failure in Intercultural Communication
BT  - Proceedings of the 2020 Conference on Education, Language and Inter-cultural Communication (ELIC 2020)
PB  - Atlantis Press
SP  - 680
EP  - 684
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201127.137
DO  - 10.2991/assehr.k.201127.137
ID  - Yao2020
ER  -