Construction of 3D Visualization Platform for Visual Communication Design of Chinese Traditional Culture Based on VR Technology

DOI

10.2991/978-94-6463-192-0_101How to use a DOI?

Keywords

VR technology; Chinese traditional culture; innovation and inheritance; three-dimensional visualization platform

Abstract

The development of science and technology has promoted cultural exchanges between countries. The introduction of western culture has impacted the development of Chinese traditional culture to a certain extent and weakened the attention of contemporary young people to Chinese traditional culture. In order to ensure the inheritance of Chinese traditional culture, this paper combines VR technology, computer application technology and visual communication technology, takes 3ds Max as a modeling tool and Unity3D virtual reality engine as a development platform, and constructs a three-dimensional visualization platform for visual communication design of Chinese traditional culture under VR technology. The platform will use 3ds Max, Photoshop, Unity3D and other software to transform the three-dimensional model of traditional visual communication design works, and add a large number of visual interactive operations, and then integrate and package them by Javaweb technology to form a web application program, so as to fully realize the integration of virtual reality technology and visual communication design. The measured results show that the three-dimensional visualization platform is of positive significance to the improvement of visual communication forms and promotes the innovation and inheritance of Chinese traditional culture.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Chunying Sun
AU  - Zongjing Jin
AU  - Hua Jiang
PY  - 2023
DA  - 2023/07/04
TI  - Construction of 3D Visualization Platform for Visual Communication Design of Chinese Traditional Culture Based on VR Technology
BT  - Proceedings of the 2023 2nd International Conference on Educational Innovation and Multimedia Technology (EIMT 2023)
PB  - Atlantis Press
SP  - 790
EP  - 794
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-192-0_101
DO  - 10.2991/978-94-6463-192-0_101
ID  - Sun2023
ER  -