Proceedings of the 2023 2nd International Conference on Educational Innovation and Multimedia Technology (EIMT 2023)

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The Empowerment of the Visual Media Technology for the Intellectual House Owner’s Rights Protection

Authors
Kaikai Huo1, *
1School of Fine Arts, Capital Normal University, Beijing, China
*Corresponding author. Email: 1280538273@qq.com
Corresponding Author
Kaikai Huo
Available Online 4 July 2023.
DOI
10.2991/978-94-6463-192-0_25How to use a DOI?
Keywords
performative resistance; image event; image politics; semiotic analysis
Abstract

To explore the brand-new form of social resistance, this study takes one of the famous performative resistance case, the Zhengzhou’s Yongwei & Jinqiao Real Estate Project, as the research object and adopts semiotic analysis combined with rhetorical analysis method to analyze the icon, index, symbol and rhetoric of this image event. Findings show that with the empowerment of visual media technology, the traditional social resistance has generated brand-new forms, among which the most representative one is the performative resistance with “image politics” as its core logic. And the intellectual group with high media literacy are more likely to take advantage of the media technology to create image events so as to protect their rights. Since the image can generate more prominent public effects than the text with the use of symbol and rhetoric to achieve argument and identification, the visual media technology possesses great potential for various social groups to carry out social resistance in a more legal, rational and effective way.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 2nd International Conference on Educational Innovation and Multimedia Technology (EIMT 2023)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
4 July 2023
ISBN
978-94-6463-192-0
ISSN
2667-128X
DOI
10.2991/978-94-6463-192-0_25How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Kaikai Huo
PY  - 2023
DA  - 2023/07/04
TI  - The Empowerment of the Visual Media Technology for the Intellectual House Owner’s Rights Protection
BT  - Proceedings of the 2023 2nd International Conference on Educational Innovation and Multimedia Technology (EIMT 2023)
PB  - Atlantis Press
SP  - 177
EP  - 185
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-192-0_25
DO  - 10.2991/978-94-6463-192-0_25
ID  - Huo2023
ER  -