Research on Blended Teaching Mode of the “Marketing” Course Based on OBE

DOI

10.2991/978-94-6463-012-1_53How to use a DOI?

Keywords

Outcome-Based Education; Blended Teaching; Marketing; Total Quality Management

Abstract

In the post-epidemic era, online and offline blended teaching mode is widely applied in colleges. Based on the concept of OBE (Outcome-Based Education), this article constructs the online and offline blended teaching mode of the “Marketing” course. The implementation plan of teaching is designed. According to the ability of social requirements, the teaching contents are designed. Various teaching resources are uploaded to the “Chaoxing” platform. The evaluation system is optimized based on the concept of TQM (Total Quality Management). The reform of teaching mode enables students to integrate into the learning process in and out of class. The teaching objectives are finally realized. The teaching effect is improved.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Congying Han
AU  - Yaping Jiang
PY  - 2022
DA  - 2022/12/09
TI  - Research on Blended Teaching Mode of the “Marketing” Course Based on OBE
BT  - Proceedings of the 2022 International Conference on Educational Innovation and Multimedia Technology (EIMT 2022)
PB  - Atlantis Press
SP  - 475
EP  - 481
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-012-1_53
DO  - 10.2991/978-94-6463-012-1_53
ID  - Han2022
ER  -