Proceedings of the 2023 3rd International Conference on Education, Information Management and Service Science (EIMSS 2023)

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The Impact of Agricultural Product Traceability Information on Consumer Online Purchasing Behavior

——Mediating Effects of Perceived Environmental Information Transparency

Authors
Xiaolin Li1, Yilun Xie1, *
1Sichuan Agricultural University, Guangzhou, China
*Corresponding author. Email: 1641750652@qq.com
Corresponding Author
Yilun Xie
Available Online 28 September 2023.
DOI
10.2991/978-94-6463-264-4_83How to use a DOI?
Keywords
agricultural product traceability information; perceived environmental information transparency; quick trust; signal theory; trust transfer theory
Abstract

The purpose of this study is to investigate the quick trust generated by traceability information of agricultural products in consumer purchasing behavior and its impact on purchasing behavior. The results show that traceability information promotes consumers' perception of environmental information transparency, builds quick trust, and promotes purchasing behavior.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 3rd International Conference on Education, Information Management and Service Science (EIMSS 2023)
Series
Atlantis Highlights in Computer Sciences
Publication Date
28 September 2023
ISBN
978-94-6463-264-4
ISSN
2589-4900
DOI
10.2991/978-94-6463-264-4_83How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Xiaolin Li
AU  - Yilun Xie
PY  - 2023
DA  - 2023/09/28
TI  - The Impact of Agricultural Product Traceability Information on Consumer Online Purchasing Behavior
BT  - Proceedings of the 2023 3rd International Conference on Education, Information Management and Service Science (EIMSS 2023)
PB  - Atlantis Press
SP  - 727
EP  - 733
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-264-4_83
DO  - 10.2991/978-94-6463-264-4_83
ID  - Li2023
ER  -