Proceedings of the 2023 3rd International Conference on Education, Information Management and Service Science (EIMSS 2023)

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Network Agenda-Setting in Contemporary China

Media Coverage and Public Opinion on Anshun Bus Accident

Authors
Wen Shen1, Yanchao Han1, *
1Donghua university, Shanghai, China
*Corresponding author. Email: hanyanchao@dhu.edu.cn
Corresponding Author
Yanchao Han
Available Online 28 September 2023.
DOI
10.2991/978-94-6463-264-4_9How to use a DOI?
Keywords
network agenda-setting; intermedia agenda-setting; social network analysis; Anshun bus accident; social media
Abstract

The theory and empirical researches of network agenda-setting are relatively mature, but lack explanatory power in the Chinese context. This study takes the “Anshun bus accident” in July 2020 as a case and conducts an empirical study on network agenda-setting to examine its explanatory power in the Chinese context, exploring the relationship between media agenda and public agenda, as well as the interrelationship between different media agendas. Using Weibo as the research platform, 64 media reports from central official media (People's Daily), local official media (The Paper), and commercial media (Sina News), as well as 1280 Weibo comments and replies are analyzed for content, and co-occurrence matrixes of media and public attributes are formed. The QAP function in UCINET 6 software is applied for social network analysis to test the correlation between agendas. The study reveals that all three types of media have network agenda-setting effects on the public, with official media having a stronger effect than commercial media. At the same time, official media agendas are likely to affect commercial media agendas.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 3rd International Conference on Education, Information Management and Service Science (EIMSS 2023)
Series
Atlantis Highlights in Computer Sciences
Publication Date
28 September 2023
ISBN
978-94-6463-264-4
ISSN
2589-4900
DOI
10.2991/978-94-6463-264-4_9How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Wen Shen
AU  - Yanchao Han
PY  - 2023
DA  - 2023/09/28
TI  - Network Agenda-Setting in Contemporary China
BT  - Proceedings of the 2023 3rd International Conference on Education, Information Management and Service Science (EIMSS 2023)
PB  - Atlantis Press
SP  - 69
EP  - 81
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-264-4_9
DO  - 10.2991/978-94-6463-264-4_9
ID  - Shen2023
ER  -