Analysis of the ways to improve the teaching effect of live marketing courses

DOI

10.2991/978-94-6463-264-4_86How to use a DOI?

Keywords

Live broadcast marketing course; Questionnaire; Principal component analysis; Spsspro

Abstract

Based on the current situation of live broadcast marketing course, this study takes teachers and students in vocational colleges as the survey object, and uses principal component analysis (PCA) method to analyze the key factors affecting the satisfaction of live courses in higher vocational colleges to explore the ways to improve the teaching effect of live broadcast marketing course. This study provides a reference for improving the teaching effect of live broadcast marketing courses and helps innovating the training mode of e-commerce, marketing and other related majors in the future.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Mandan Cao
AU  - Zhihua Gan
AU  - Juan Cheng
PY  - 2023
DA  - 2023/09/28
TI  - Analysis of the ways to improve the teaching effect of live marketing courses
BT  - Proceedings of the 2023 3rd International Conference on Education, Information Management and Service Science (EIMSS 2023)
PB  - Atlantis Press
SP  - 747
EP  - 753
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-264-4_86
DO  - 10.2991/978-94-6463-264-4_86
ID  - Cao2023
ER  -