Proceedings of the 2022 2nd International Conference on Education, Information Management and Service Science (EIMSS 2022)

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Research on Tourism Image Perception of Naozhou Island in Zhanjiang Based on Network Text Analysis

Authors
Jinfeng Zhong1, 2, *, Shipeng Li1
1Zhanjiang University of Science and Technology, Zhanjiang, China
2Zhanjiang University of Science and Technology Rural Tourism Research Center, Zhanjiang, China
*Corresponding author. Email: 344138528@qq.com
Corresponding Author
Jinfeng Zhong
Available Online 12 December 2022.
DOI
10.2991/978-94-6463-024-4_19How to use a DOI?
Keywords
Island Tourism; Tourism image perception; Zhanjiang Naozhou Island; Network Text Analysis
Abstract

At present, China still has many islands with rich tourism resources but lagging in tourism development, and most of them do not have a particular tourism image. Studying tourists’ perception of island tourism is of great significance for constructing a differentiated tourism image. With the development of the Internet, online travel notes and comments on island tourism can reflect tourists’ perception of the island’s image. This article takes Zhanjiang’s Naozhou Island, which is in the initial stage of tourism development as an example, and explores tourists’ cognitive and emotional images of Naozhou Island through the network text analysis method. The research finds that characteristic scenic spots and characteristic food are the key elements for creating a differentiated image. According to the situation with the largest proportion of neutral emotions and the related issues of negative emotions, corresponding promotion strategies are proposed to provide a reference for developing similar island tourism.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 2nd International Conference on Education, Information Management and Service Science (EIMSS 2022)
Series
Atlantis Highlights in Computer Sciences
Publication Date
12 December 2022
ISBN
978-94-6463-024-4
ISSN
2589-4900
DOI
10.2991/978-94-6463-024-4_19How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jinfeng Zhong
AU  - Shipeng Li
PY  - 2022
DA  - 2022/12/12
TI  - Research on Tourism Image Perception of Naozhou Island in Zhanjiang Based on Network Text Analysis
BT  - Proceedings of the 2022 2nd International Conference on Education, Information Management and Service Science (EIMSS 2022)
PB  - Atlantis Press
SP  - 169
EP  - 180
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-024-4_19
DO  - 10.2991/978-94-6463-024-4_19
ID  - Zhong2022
ER  -