Research and Analysis on the Development and Marketing Strategy of Petroleum Equipment Market

DOI

10.2991/edmi-19.2019.70How to use a DOI?

Keywords

Petroleum equipment; Market development; Marketing strategy.

Abstract

Oil is called "industrial blood" and "black gold". It is not only closely related to our daily life, but also an indispensable strategic resource for the survival and development of the country, and guarantees the national economy and national security. China's oil is mainly distributed in the northeast, Ordos, Qaidam Basin, Junggar and other regions. The name oil was originally named by Shen Kuo, a scientist from the Northern Song Dynasty. Through drilling, mining, refining and other processes, oil can form a variety of petrochemical products, such as gasoline, diesel, lubricating oil, asphalt, etc., to facilitate our daily life. If oil is to be used by us, it must go through a series of mining, refining and other processes, and petroleum equipment is the basis for completing these processes. Therefore, the market development and marketing strategy of petroleum equipment is very important. This paper will briefly analyze the market development of petroleum equipment and propose appropriate marketing strategies.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhuohang Lv
PY  - 2019/08
DA  - 2019/08
TI  - Research and Analysis on the Development and Marketing Strategy of Petroleum Equipment Market
BT  - Proceedings of the 1st International Symposium on Economic Development and Management Innovation (EDMI 2019)
PB  - Atlantis Press
SP  - 426
EP  - 430
SN  - 2352-5428
UR  - https://doi.org/10.2991/edmi-19.2019.70
DO  - 10.2991/edmi-19.2019.70
ID  - Lv2019/08
ER  -