The Application of Marketing 4P Theory in Automobile Sales

DOI

10.2991/edmi-19.2019.41How to use a DOI?

Keywords

Internet; Automobile Marketing Management; Marketing 4P Theory.

Abstract

as an effective means to enhance technological innovation, "Internet" has begun to be applied in various industries. The traditional automobile industry is also facing the great challenge of industrial upgrading, so it is necessary to apply the Internet to the innovation of automobile marketing management mode. This paper introduces the combination of "Internet" and automobile industry, and on the basis of the classical marketing 4P theory, expounds the idea and technological innovation brought about by "Internet" in automobile marketing management. This has certain enlightenment for the innovation of marketing management mode of automobile enterprises in the Internet era.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Shufen Guo
AU  - Lizong Zhu
AU  - Suping Jiang
AU  - Biqing Li
PY  - 2019/08
DA  - 2019/08
TI  - The Application of Marketing 4P Theory in Automobile Sales
BT  - Proceedings of the 1st International Symposium on Economic Development and Management Innovation (EDMI 2019)
PB  - Atlantis Press
SP  - 255
EP  - 260
SN  - 2352-5428
UR  - https://doi.org/10.2991/edmi-19.2019.41
DO  - 10.2991/edmi-19.2019.41
ID  - Guo2019/08
ER  -