Research and Analysis of Outdoor Advertising New Media under the Internet Environment

DOI

10.2991/edmi-19.2019.14How to use a DOI?

Keywords

Internet; outdoor advertising; new media.

Abstract

In recent years, with the ever-accelerated development of the Internet, outdoor advertising media in China has also developed rapidly, and become a media communication mode equally famous as television and newspapers. The vast number of consumers are enjoying the new changes and convenience brought by the outdoor advertising new media, while slowly accepting this new media. Advertisers have also begun to pay attention to outdoor advertising media, constantly increasing the advertising volume in outdoor advertising new media, so as to strengthen the development of outdoor advertising media. This thesis first illustrates the research background, classification and characteristics of outdoor media, analyzes the technological innovation, advertising carrier innovation and marketing strategy innovation of outdoor advertising new media, and actively explores the relationship between outdoor advertising creativity and strategy, which puts forward some positive and effective measures for the development of outdoor advertising new media. At present, the rapid development of the Internet has promoted the emergence and development of outdoor advertising new media, thus making outdoor advertising new media equally famous as television and newspapers. The vast number of consumers are enjoying the new changes and convenience brought by the outdoor advertising new media, while slowly accepting this new media. Advertisers have also begun to pay attention to outdoor advertising media, constantly increasing the advertising volume in outdoor advertising new media, so as to strengthen the development of outdoor advertising media. With the large amount of investment and the rapid development of technology, the development of outdoor advertising media has entered a new stage. The author summarizes the current research status of outdoor advertising new media, analyzes in detail the characteristics, classification and innovation of outdoor advertising new media under the Internet environment, and actively discusses the relationship between outdoor advertising creativity and strategy, which greatly promotes the development of outdoor new media.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Landuo Li
PY  - 2019/08
DA  - 2019/08
TI  - Research and Analysis of Outdoor Advertising New Media under the Internet Environment
BT  - Proceedings of the 1st International Symposium on Economic Development and Management Innovation (EDMI 2019)
PB  - Atlantis Press
SP  - 76
EP  - 80
SN  - 2352-5428
UR  - https://doi.org/10.2991/edmi-19.2019.14
DO  - 10.2991/edmi-19.2019.14
ID  - Li2019/08
ER  -