Study of Express Service Pricing based on Generalized Bertrand Model

DOI

10.2991/edmi-19.2019.7How to use a DOI?

Keywords

Express pricing; effect mean; Bertrand model; Generalized Bertrand.

Abstract

Reasonable service pricing is a key factor for express enterprises to gain competitive advantage. The market demand uncertainty makes the pricing problem more complicated. This paper establish a Generalized Bertrand pricing model based on effect mean, which regard market demand as a random variable and introduce the concept of effect mean to compound quantitative the variable. Then, we analyze its characteristics and the pricing strategy. Finally, we compare the pricing model with Bertrand model by combining with real cases. The results show that the generalized Bertrand pricing model, which has certain application value, not only takes into account the market demand volatility, making it more conform with the actual development law, but also effectively solves the express pricing under the condition of uncertain demand.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chenxia Jin
AU  - Lulu Ren
AU  - Fachao Li
PY  - 2019/08
DA  - 2019/08
TI  - Study of Express Service Pricing based on Generalized Bertrand Model
BT  - Proceedings of the 1st International Symposium on Economic Development and Management Innovation (EDMI 2019)
PB  - Atlantis Press
SP  - 35
EP  - 39
SN  - 2352-5428
UR  - https://doi.org/10.2991/edmi-19.2019.7
DO  - 10.2991/edmi-19.2019.7
ID  - Jin2019/08
ER  -