Research on the Development Status and Strategy on Sustainable Fashion of Fast Fashion Brands

DOI

10.2991/edep-18.2018.58How to use a DOI?

Keywords

Sustainable fashion, fast fashion, sustainable development

Abstract

With the acceleration of people’s pace of life and the rapid development of economy, fast fashion brands swiftly attracts people’s attention with low price, multiple styles and small quantity, fully satisfying consumer demands. But as the increasing deterioration of mankind’s living environment, especially with fashion industry being the globally second largest industry polluting the environment, more attention and emphasis shall be laid on the sustainable development of fashion industry, which is an inevitable choice for fashion industry development under the development and survival crisis of human society. As the sustainable development of economy is an important part of sustainable development, this article, based on the development of fast fashion brands in clothing industry, adopts case study method to compare and analyze the characteristics of further development of fast fashion brands under the general background of sustainable development, putting forward relevant strategies and measures for the sustainable development of fast fashion brands to further facilitate the sustainable development of fashion brands, which can advance the long-term development of fast fashion brands, boost fast fashion brands and develop fast fashion economy in a healthier and more benign way.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Lei YAO
AU  - Jing ZHANG
PY  - 2018/10
DA  - 2018/10
TI  - Research on the Development Status and Strategy on Sustainable Fashion of Fast Fashion Brands
BT  - Proceedings of the 2018 International Conference on Energy Development and Environmental Protection (EDEP 2018)
PB  - Atlantis Press
SP  - 372
EP  - 378
SN  - 2352-5401
UR  - https://doi.org/10.2991/edep-18.2018.58
DO  - 10.2991/edep-18.2018.58
ID  - YAO2018/10
ER  -