Research on the Development of Sports Industry in Colleges and Universities

DOI

10.2991/ecss-19.2019.21How to use a DOI?

Keywords

sports industry, market economy, ways of development.

Abstract

Starting from the advantages and necessity of developing sports industry in Colleges and universities in China, this paper probes into the effective ways to speed up the development of sports industry in Colleges and universities in China. The development of physical education in Colleges and universities must follow the law of market development, change the management mechanism and system through its own advantages, expand business projects, widely absorb funds, speed up the training of talents, and improve the management level to realize the development of physical education industry in Colleges and universities.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Dehou Ma
PY  - 2019/04
DA  - 2019/04
TI  - Research on the Development of Sports Industry in Colleges and Universities
BT  - Proceedings of the 1st International Symposium on Education, Culture and Social Sciences (ECSS 2019)
PB  - Atlantis Press
SP  - 102
EP  - 105
SN  - 2352-5398
UR  - https://doi.org/10.2991/ecss-19.2019.21
DO  - 10.2991/ecss-19.2019.21
ID  - Ma2019/04
ER  -