The Influence of Miss Anxiety and Extroversion Personality on Enterprises’ Information Push by Artificial Intelligence Under the Background of Internet Economy is Explored

DOI

10.2991/978-94-6463-005-3_47How to use a DOI?

Keywords

Artificial intelligence; Social burnout; FOMO; Extroverted personality; Persistent use

Abstract

With the development of Internet technology, social media emerge endlessly. Under the background of information economy, the user of the fragmentation of time by the social media of information and electronic business platform of advertising information, but the enterprise mechanism of artificial intelligent information push and no classification for these users, this leads to user pressure processing information every day, and even affect the user’s mood, then forcing users to exit the use of these applications. In the context of the Internet economy, the push mechanism and big data algorithm of enterprises indirectly affect users’ willingness to use. How to use artificial intelligence to carry out more accurate marketing and information promotion has become a key issue that enterprises need to solve at present. This paper will explore the moderating effect and internal mechanism of FOMO anxiety and extroversion personality among the big five personality types on social burnout and users’ persistent use, and explore the situation that users still use social media in the context of social burnout. Through the conclusion of the exploration, enterprises can classify and batch users, and artificial intelligence can better judge the current social burnout of users, and then moderately push information to users. Combined with the dual concepts of Internet economy and information economy, it provides reference for enterprises to better manage themselves and conduct precision marketing, so that information push can match users’ needs and information processing ability.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Wei Jia Liu
PY  - 2022
DA  - 2022/11/10
TI  - The Influence of Miss Anxiety and Extroversion Personality on Enterprises’ Information Push by Artificial Intelligence Under the Background of Internet Economy is Explored
BT  - Proceedings of the 2022 3rd International Conference on E-commerce and Internet Technology (ECIT 2022)
PB  - Atlantis Press
SP  - 477
EP  - 486
SN  - 2589-4943
UR  - https://doi.org/10.2991/978-94-6463-005-3_47
DO  - 10.2991/978-94-6463-005-3_47
ID  - Liu2022
ER  -