Proceedings of the 2022 3rd International Conference on E-commerce and Internet Technology (ECIT 2022)

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Static Game Distribution Service Pricing Method Considering Consumers’ Green Preference and Consumption Level

Authors
Zhenlin Wei1, Junxi Chen1, *, Cong Li1, Haochen Zhang2
1School of Traffic and Transportation, Beijing Jiaotong University, Beijing, 100044, People’s Republic of China
2Middle School Affiliated to Renmin University of China, Beijing, China
*Corresponding author. Email: chenjunxi@bjtu.edu.cn
Corresponding Author
Junxi Chen
Available Online 10 November 2022.
DOI
10.2991/978-94-6463-005-3_20How to use a DOI?
Keywords
Consumers’ green preference; Consumer surplus; Externality theory; Relocation of logistics facilities; Static game; Nash equilibrium
Abstract

In the context of developing circular economy and achieving carbon neutrality as an important issue for China’s sustainable economic development, consumers’ green preferences for products and services are increasing, and such preferences will directly affect market demand and enterprises’ production decisions. Considering that the relocation of logistics and distribution enterprises will increase the negative externalities generated by distribution activities and will cause social welfare losses, it is important to consider consumers’ green preferences in the pricing of distribution services. In this paper, we divide consumers according to their green preferences, and construct a distribution service pricing model based on the static game approach, using equilibrium price theory and consumer surplus theory. After numerical simulation analysis, the results found that as the proportion of consumers in the interval and the consumption level increase, the demand in the interval also increases; and the degree of green preference of consumers in the interval is positively correlated with the profit of enterprises.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 3rd International Conference on E-commerce and Internet Technology (ECIT 2022)
Series
Atlantis Highlights in Engineering
Publication Date
10 November 2022
ISBN
978-94-6463-005-3
ISSN
2589-4943
DOI
10.2991/978-94-6463-005-3_20How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zhenlin Wei
AU  - Junxi Chen
AU  - Cong Li
AU  - Haochen Zhang
PY  - 2022
DA  - 2022/11/10
TI  - Static Game Distribution Service Pricing Method Considering Consumers’ Green Preference and Consumption Level
BT  - Proceedings of the 2022 3rd International Conference on E-commerce and Internet Technology (ECIT 2022)
PB  - Atlantis Press
SP  - 192
EP  - 203
SN  - 2589-4943
UR  - https://doi.org/10.2991/978-94-6463-005-3_20
DO  - 10.2991/978-94-6463-005-3_20
ID  - Wei2022
ER  -