The competition and cooperation between hotel enterprise and OTA

DOI

10.2991/ebmcsr-18.2018.51How to use a DOI?

Keywords

Hotel enterprises, OTA, Competition and cooperation.

Abstract

Under the background of the Internet era, OTA achieved the counterattack on traditional tourism industry by means of information technology. Owing to the tremendous advantages of OTA network channels and consumer experience innovation, the traditional tourism industry is competing with OTA to achieve win-win cooperation by sharing business profits and market size. The hotel industry is one of the earliest branches of the tourism industry to seek win-win cooperation with OTA. However, in recent years, fierce competition in the OTA industry has undergone tremendous changes in the industry, the emergence of industry oligarchy, making OTA bargaining advantage more obvious. At the same time, after nearly 10 years of dormancy, hotel enterprises under the guidance of information technology continue to achieve industry innovation and industrial upgrading, the hotel enterprise information technology innovation capability continues to strengthen, This paper will discuss and analyze how hotel enterprises can exert their innovative advantages to compete and cooperate with OTA in the new round of competition.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qiang Yu
AU  - Zhaohui Wang
PY  - 2018/11
DA  - 2018/11
TI  - The competition and cooperation between hotel enterprise and OTA
BT  - Proceedings of the 2018 International Conference on Economics, Business, Management and Corporate Social Responsibility (EBMCSR 2018)
PB  - Atlantis Press
SP  - 265
EP  - 268
SN  - 2352-5428
UR  - https://doi.org/10.2991/ebmcsr-18.2018.51
DO  - 10.2991/ebmcsr-18.2018.51
ID  - Yu2018/11
ER  -