Change of Customer Concept in Marketing Activities

DOI

10.2991/ebmcsr-18.2018.49How to use a DOI?

Keywords

Marketing Activities; Customers; Definitions; Change of Concept

Abstract

Marketing concept refers to the guiding ideology of correctly dealing with the interest relationship among enterprise, customers and society and also the fundamental standard for behaviors in the process of an enterprise to carry out all marketing activities in a certain period of time, production and business technology, and market environmental conditions. In this paper, the change of customer concept in marketing activities is mainly discussed. Therefore, this paper is of certain practical and guiding significance.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xun Li
PY  - 2018/11
DA  - 2018/11
TI  - Change of Customer Concept in Marketing Activities
BT  - Proceedings of the 2018 International Conference on Economics, Business, Management and Corporate Social Responsibility (EBMCSR 2018)
PB  - Atlantis Press
SP  - 257
EP  - 260
SN  - 2352-5428
UR  - https://doi.org/10.2991/ebmcsr-18.2018.49
DO  - 10.2991/ebmcsr-18.2018.49
ID  - Li2018/11
ER  -