Proceedings of the 2018 International Conference on Economics, Business, Management and Corporate Social Responsibility (EBMCSR 2018)

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Research on the Application of Consumer Psychology Theory in Real Estate Marketing

Authors
Runhan Hou
Corresponding Author
Runhan Hou
Available Online November 2018.
DOI
10.2991/ebmcsr-18.2018.26How to use a DOI?
Keywords
real estate, marketing strategy, consumer psychology
Abstract

With the development of economic society, the real estate industry plays a vital role in national economy and greatly correlates with other industries. This paper reviews the current mature marketing theory and related concepts of consumer psychology, and combines the characteristics of real estate marketing, focusing on the position and application of consumer psychology in real estate marketing from the perspective of customer psychology.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2018 International Conference on Economics, Business, Management and Corporate Social Responsibility (EBMCSR 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
November 2018
ISBN
978-94-6252-603-7
ISSN
2352-5428
DOI
10.2991/ebmcsr-18.2018.26How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Runhan Hou
PY  - 2018/11
DA  - 2018/11
TI  - Research on the Application of Consumer Psychology Theory in Real Estate Marketing
BT  - Proceedings of the 2018 International Conference on Economics, Business, Management and Corporate Social Responsibility (EBMCSR 2018)
PB  - Atlantis Press
SP  - 135
EP  - 140
SN  - 2352-5428
UR  - https://doi.org/10.2991/ebmcsr-18.2018.26
DO  - 10.2991/ebmcsr-18.2018.26
ID  - Hou2018/11
ER  -