Research on Initial Construction Model of Sharing Economy Platform under Competitive repertoire
- DOI
- 10.2991/ebmcsr-18.2018.9How to use a DOI?
- Keywords
- Sharing economy platform;Competitive action; Competitive repertoire; Complexity; Heterogeneity; Quantity
- Abstract
In an increasingly competitive sharing economy market, the platform must quickly build and increase the number of users through competitive action. The sharing economy platform implements a series of competitive strategies for users to aim to improve platform competitiveness. However, few people know how to use these competitive strategies on the competition repertoire level to increase the number of users, and quickly building a platform ecosystem in the early stage.Extending the competitive repertoire theory to the context of the sharing economy market and integrating it with rating in the sharing economy literature. This paper assumes that the platform can integrate these competitive strategies to increase the number of users.This paper also assumes that the impact of these competitive strategies on platform user growth rating is related to application rating. Through the data set, the initial construction behavior of the sharing economy platform is analyzed. The data set is derived from the competition strategy data of the initial (six months) of the domestic sharing economy platform.Finally,the research model framework of the sharing economy platform was constructed.
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Chun-Yang Zhou PY - 2018/11 DA - 2018/11 TI - Research on Initial Construction Model of Sharing Economy Platform under Competitive repertoire BT - Proceedings of the 2018 International Conference on Economics, Business, Management and Corporate Social Responsibility (EBMCSR 2018) PB - Atlantis Press SP - 47 EP - 51 SN - 2352-5428 UR - https://doi.org/10.2991/ebmcsr-18.2018.9 DO - 10.2991/ebmcsr-18.2018.9 ID - Zhou2018/11 ER -