Creative Industries Readiness to Support Tourism in Danau Toba

DOI

10.2991/ebic-17.2018.80How to use a DOI?

Keywords

Creative Industries, Visit Indonesia, Tourism Experiecne

Abstract

Indonesia planned to create many of featured tourism destination to promote Indonesia as world's famous tourism destination. In relation with the given strategic plan, Danau Toba was chosen to be one of many featured destination in North Sumatera. In order to achieve the desired outcome, local government, alongside with Danau Toba residences had to improve their tourism selling points, especially creating the tourism experiences. One of supporting factors in tourism experience is the local product which usually branded as souvenirs or many experience-related services. Creative industries was created by combining local value, such as religious, culture, music, and event in form of goods or services. This study aimed to unravel the hidden potential of creative industries to improve tourism experiences. The data was collected through survey and interview based on structured questionnaires. The creative industries potency were mapped within this study. According to this research, The existence of creative industries can support the tourism experience. Creative industries can offers a lot of new experience to the tourist which bring out their best experiences. This approach do not only promote a tourism destination, but also promote many point of local culture to the world. However, the current enterprises of Danau Toba was not ready to develop creative industries further.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Prihatin Lumbanraja
AU  - Arlina Nurbaity Lubis
AU  - Beby Kendida Hasibuan
PY  - 2018/01
DA  - 2018/01
TI  - Creative Industries Readiness to Support Tourism in Danau Toba
BT  - Proceedings of the 1st Economics and Business International Conference 2017 (EBIC 2017)
PB  - Atlantis Press
SP  - 508
EP  - 514
SN  - 2352-5428
UR  - https://doi.org/10.2991/ebic-17.2018.80
DO  - 10.2991/ebic-17.2018.80
ID  - Lumbanraja2018/01
ER  -