Study Of Branchless Banking Business Model

DOI

10.2991/ebic-17.2018.72How to use a DOI?

Keywords

branchless banking; financial inclusion; mobile banking; internet banking; agent banking

Abstract

Branchless banking has the potential to revolutionize payment systems in emerging markets, to extend formal financial services to unbanked and to provide platform to connect MSMEs to the global economy. Three distinct models have been identified there are Non-bank/ Telecommunications company (Telco)-led, Bank-led, and "hybrid." This research is to study the concept and the business model on the branchless banking and their role in achieving of those matters. The objective of this study is to understand the benefits of the branchless banking and its the business model. In which is the best business model on the branchless banking. A study of a number of research papers, articles in magazine and other publication including internet was used to research this paper, and to use primary data as necessary and secondary in the implementation. Data collection method in this research is documentation study, Direct observation, In-depth interview, Open Question. and provide a questionnaire to informants and other sources. Qualitative Data Analysis Method used in this research is successive approximation method. The results of this study indicate that the presence of Branchless banking is not so well known by the people of Medan, only about 21.9% of people who know Branchless banking. From this result, the application of branchless banking is considered too early. Currently, only 4 Banks approved by the Financial Services Authority to conduct Branchless Banking. They are Bank Mandiri, BRI, BTPN, and BCA, among the above 4 Banks, BTPN agents are the most widely known bank agent and have very many outlets in Medan city. Of the three Branchless Banking business models launched in 2013, the business model currently implemented is Bank Led, which is the bank responsible for conducting banking services from the beginning to the end, the lack of socialization and education makes public awareness for the bank is still very minimal.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Tetty Yuliaty
AU  - M. Fauzan Azhmy
AU  - Muslim Marpaung
AU  - Hendri Tanjung
PY  - 2018/01
DA  - 2018/01
TI  - Study Of Branchless Banking Business Model
BT  - Proceedings of the 1st Economics and Business International Conference 2017 (EBIC 2017)
PB  - Atlantis Press
SP  - 460
EP  - 463
SN  - 2352-5428
UR  - https://doi.org/10.2991/ebic-17.2018.72
DO  - 10.2991/ebic-17.2018.72
ID  - Yuliaty2018/01
ER  -