Development Strategies for Woven SMEs in Medan

DOI

10.2991/ebic-17.2018.68How to use a DOI?

Keywords

Development strategies; Implementation; woven SMEs

Abstract

This research aims to implement development strategies for woven SMEs in Medan. Data used was primary data from depth interview with the woven SMEs in Medan. Sampling technique used was a non-probability sampling. SWOT analysis by comparing internal and external factors was used for data analysis. The research shows woven SMEs are in the first quadrant for growth strategy. Therefore, the implementation of development strategies in woven SMEs in Medan are to increase woven quality by utilising the availability of weavers and develop creative entrepreneurship.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Inggrita Gusti Sari Nasution
AU  - Frida Ramadini
PY  - 2018/01
DA  - 2018/01
TI  - Development Strategies for Woven SMEs in Medan
BT  - Proceedings of the 1st Economics and Business International Conference 2017 (EBIC 2017)
PB  - Atlantis Press
SP  - 437
EP  - 441
SN  - 2352-5428
UR  - https://doi.org/10.2991/ebic-17.2018.68
DO  - 10.2991/ebic-17.2018.68
ID  - Nasution2018/01
ER  -