Increasing Organization Performance Through Competitive Advantage of Private University in Medan

DOI

10.2991/ebic-17.2018.55How to use a DOI?

Keywords

service differentiation; knowledge management; competitive advantage; organizational performance

Abstract

There is increament number of students who finished Senior High School in Medan every year. With this reason, private universities are encourage to compete amongs them to atract new students to register. Therefore each of them must have a competitive advantage to become known by potential students and win the competition. This competitive advantage can be built with service differentiation and knowledge management. The purpose of the reasearch in longrun is to develop quality of education of Private Universities in Medan. The management of the institution will get important information to build Strategic Planning and Operational Planning of Higher Education Institutions. The competitive advantage of each Private university could be different one another but in this research will give insight on how using internal resources such as service differentiation and knowledge management will be benefitting the management. By maintaining their competitive advantage will increase the organization performance and will be shown by the result of National Accreditation Body of Higher Education in Indonesia ( BAN- PT).The research is located in Medan, North Sumatera, with 100 respondents than to choose Head of program studies from 11 universities in Medan. The criteria of universities in the research is universities with relative stabile and growing number of students each year. By using proportional Cluster Random sampling, the researcher will choose the respondent proportionally. The research will also be using Inferential in the data analysis. The analysis model is using path analysis by SPSS.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Elizabeth Haloho
AU  - Lailan Tawila
PY  - 2018/01
DA  - 2018/01
TI  - Increasing Organization Performance Through Competitive Advantage of Private University in Medan
BT  - Proceedings of the 1st Economics and Business International Conference 2017 (EBIC 2017)
PB  - Atlantis Press
SP  - 358
EP  - 363
SN  - 2352-5428
UR  - https://doi.org/10.2991/ebic-17.2018.55
DO  - 10.2991/ebic-17.2018.55
ID  - Haloho2018/01
ER  -