Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024)

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The Influence of Behavioral Finance on Decisions about Stock Market Investments

Authors
V. P. Anu Rekha1, *, J. Sridevi2
1Research Scholar, Faculty of Management Studies, Dr.M.G.R Educational and Research Institute (Deemed to Be University), Maduravoyal, Chennai, India
2Professor, Faculty of Management Studies, Dr.M.G.R Educational and Research Institute (Deemed to Be University) Maduravoyal, Chennai, India
*Corresponding author. Email: anurekha.mba@drmgrdu.ac.in
Corresponding Author
V. P. Anu Rekha
Available Online 3 June 2024.
DOI
10.2991/978-94-6463-433-4_46How to use a DOI?
Keywords
Indian Stock Market; Investment decision; Market dynamics
Abstract

A new approach to investing for the Indian stock market embodies behavioural finance. Behavioural finance, a novel perspective on the financial system, provides investors new possibilities for investing in the Indian stock market. This study can help with the understanding of how psychological variables have influenced the development of the financial market. Investors can make better stock market-based investing decisions by using behavioural finance, which offers a better knowledge of the behaviour of financial markets. The samples were drawn from 120 respondents, of whom 41% were men and 59% were women. The sampling methods utilized were ANOVA, regression analysis, and the T-test. Financial investors wield enormous power over the Indian stock market due to their large investments there. This approach enables it simple to assess investor activity in the Indian stock market.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
3 June 2024
ISBN
10.2991/978-94-6463-433-4_46
ISSN
2352-5428
DOI
10.2991/978-94-6463-433-4_46How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - V. P. Anu Rekha
AU  - J. Sridevi
PY  - 2024
DA  - 2024/06/03
TI  - The Influence of Behavioral Finance on Decisions about Stock Market Investments
BT  - Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024)
PB  - Atlantis Press
SP  - 613
EP  - 625
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-433-4_46
DO  - 10.2991/978-94-6463-433-4_46
ID  - Rekha2024
ER  -