Study on Consumer Perception Towards E-Wallets: A Comprehensive Analysis Using Primary and Secondary Data

DOI

10.2991/978-94-6463-433-4_4How to use a DOI?

Keywords

Digital; Perception; E-Wallet; Consumer Behavior

Abstract

The increasing digitalization of financial transactions has led to a surge in the usage of electronic wallets (E-wallets) worldwide. This study aims to investigate consumer perceptions towards E-wallets by employing a comprehensive research approach that incorporates both sources of data such as primary and secondary. The study focuses on understanding the factors influencing consumer adoption and usage patterns of E-wallets, exploring the perceived benefits and challenges associated with their usage. Additionally, it aims to identify any variations in consumer perception across different demographic segments and geographical regions.

The primary data collection will involve a diverse sample of consumers, ensuring representation from various age groups, income levels, and educational backgrounds. Through quantitative analysis of survey responses and qualitative insights from interviews, the study seeks to unveil the nuanced aspects of consumer attitudes toward E-wallets. Furthermore, the study will leverage secondary data to provide a comprehensive overview of the global E-wallet market, including its growth trends, key players, and regulatory landscape. This analysis will contextualize the primary findings within the broader industry context, offering a more holistic understanding of consumer perceptions. The end results of this research are expected to contribute useful insights to E-wallet providers, financial institutions and policy makers helping them enhance their strategies and offerings to better align with consumer preferences. Additionally, the findings will be relevant for academics and researchers interested in the evolving dynamics of digital finance and consumer behavior.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - N. Chithra
AU  - V. Leelavathy
AU  - G. Preetha
PY  - 2024
DA  - 2024/06/03
TI  - Study on Consumer Perception Towards E-Wallets: A Comprehensive Analysis Using Primary and Secondary Data
BT  - Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024)
PB  - Atlantis Press
SP  - 29
EP  - 44
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-433-4_4
DO  - 10.2991/978-94-6463-433-4_4
ID  - Chithra2024
ER  -