Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024)

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The Power of Employee Engagement: Unlocking the Full Potential of workforce – In Electronic Industry of Tamil Nadu

Authors
S. Rajagopal1, *, J. Sridevi2
1Dr.MGR Educational and Research Institute, Chennai, India
2Dr.MGR Educational and Research Institute, Chennai, India
*Corresponding author. Email: aaputhiran@hotmail.com
Corresponding Author
S. Rajagopal
Available Online 3 June 2024.
DOI
10.2991/978-94-6463-433-4_13How to use a DOI?
Keywords
employee engagement; electronics industry; employees; performance; commitment
Abstract

The contemporary business environment witnesses’ fierce competition at all levels and industries are always looking to unlock the full potential of their workforce for gaining an edge over the competition. Employee engagement is the most important tool for unlocking that full potential of the workforce which in turn can drive growth and success in the sector. The electronic industry of Tamil Nadu is a thriving area with the goal to become the top manufacturers in the country. This in turn would require the industry to unlock the full potential of the workforce and this is something that can be achieved with the help of employee engagement. Hence, the aim of this article is to explore the power of employee engagement for unlocking the complete potential of the workforce in context to the electronics industry of Tamil Nadu. The entire concept of employee engagement has been discussed in the article in order to provide the required insights for the electronics industry in Tamil Nadu towards unlocking the full potential of the workforce. The strategies, challenges, metrics, implications and model have effectively been discussed to provide a comprehensive idea on the entire subject.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
3 June 2024
ISBN
978-94-6463-433-4
ISSN
2352-5428
DOI
10.2991/978-94-6463-433-4_13How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - S. Rajagopal
AU  - J. Sridevi
PY  - 2024
DA  - 2024/06/03
TI  - The Power of Employee Engagement: Unlocking the Full Potential of workforce – In Electronic Industry of Tamil Nadu
BT  - Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024)
PB  - Atlantis Press
SP  - 167
EP  - 180
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-433-4_13
DO  - 10.2991/978-94-6463-433-4_13
ID  - Rajagopal2024
ER  -