Digital Advertising and Digital Communication as a Means of Mass Manipulation

DOI

10.2991/assehr.k.200509.101How to use a DOI?

Keywords

digital advertising, digital communication, society, manipulation, digital information, manipulation tactics

Abstract

The article discusses such concepts as digital advertising and digital communication and analyzes their manipulative properties on the mass consciousness of mankind. The article reveals the role and feature of digital communications in the process of influencing the consciousness of members of society and the state; the tools of manipulation of mass consciousness in the context of digital communications. The study uses pragmatic analysis methods. The main goal of this article is to compare the role of digital communication and digital advertising in terms of manipulating a human audience and analyze their means, methods and tactics of manipulation. The positive and negative consequences of the influence of existing digital communications at the present stage of development of the state and society are systematized. The article considers television as the main means of digital communication. In conclusion, it is noted that digital communications spread information that is necessary for the conscious functioning of citizens and their full participation in the state life.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - K.A. Habibova
PY  - 2020
DA  - 2020/05/13
TI  - Digital Advertising and Digital Communication as a Means of Mass Manipulation
BT  - Proceedings of the International Scientific Conference “Digitalization of Education: History, Trends and Prospects” (DETP 2020)
PB  - Atlantis Press
SP  - 556
EP  - 559
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200509.101
DO  - 10.2991/assehr.k.200509.101
ID  - Habibova2020
ER  -