Using Information and Communication Technologies in University Marketing: Local Features

DOI

10.2991/assehr.k.200509.099How to use a DOI?

Keywords

information and communication technologies, the local aspect, higher educational institution, marketing activities in education, intensification

Abstract

The purpose of the article is to highlight the current local trends in the use of information and communication technologies in University marketing against the backdrop of a rapidly changing economic, political and social situation both in the world and in the field of education. Objectively considering information and communication technologies, it is important to highlight their specifics at different stages of use and with certain competence-based approaches. Improving the educational process is impossible without the development of information and communication technologies. The level of professional competence of the teaching staff and work with new systems, programs, expanding the possibility of distance learning for inclusive students, and other audiences that are remote from universities that need higher education also depend on the process being considered. The use of information and communication technologies is not only a modern way of University development, but also an intensification of its work to attract new audiences.It is an important component of market requirements, opportunities for prospective employment, and the expansion of international and communication ties of each subject who has received higher education. An empirical study of local aspects of the use of information and communication technologies in higher education was conducted on the basis of two universities in Rostov-on-don, as well as in the reference groups of the authors of the article, while the prerogatives in expanding the use of information and communication technologies in local universities were highlighted. The results of the research were discussed and analyzed by the authors of the article among the teaching staff and students of local universities, at webinars and through online discussions. Situational confirmation of the effectiveness or inefficiency of the introduction and use of information and communication technologies in higher education was the period of remote work associated with COVID-19.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - A.V. Babaitsev
AU  - E.A. Mikova
AU  - E.V. Kosyanenko
AU  - A.S. Podoprigora
PY  - 2020
DA  - 2020/05/13
TI  - Using Information and Communication Technologies in University Marketing: Local Features
BT  - Proceedings of the International Scientific Conference “Digitalization of Education: History, Trends and Prospects” (DETP 2020)
PB  - Atlantis Press
SP  - 544
EP  - 548
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200509.099
DO  - 10.2991/assehr.k.200509.099
ID  - Babaitsev2020
ER  -