Research on Big Data Network Marketing Model

DOI

10.2991/978-2-38476-346-7_5How to use a DOI?

Keywords

big data; network marketing

Abstract

With the rapid development of information technology, all kinds of data have achieved explosive growth, and human society has entered the era of data explosion. Big data plays an increasingly critical role in online marketing, and online marketing based on big data has become an important means of marketing, and further sublimated in the era of big data. According to BI theory, this paper tries to build a big data network marketing model, which mainly includes five parts: data source layer, data layer, data analysis layer, marketing application layer and user layer. The model evaluation criteria are proposed, and its value is explained, and the effective fitting of big data and network marketing is realized.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xiaoli Zhang
PY  - 2024
DA  - 2024/12/27
TI  - Research on Big Data Network Marketing Model
BT  - Proceeding of the 2024 International Conference on Diversified Education and Social Development (DESD 2024)
PB  - Atlantis Press
SP  - 25
EP  - 32
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-346-7_5
DO  - 10.2991/978-2-38476-346-7_5
ID  - Zhang2024
ER  -