Role of Innovative Development in Implementation of Competitive Strategy of Business Organizations in Construction

DOI

10.2991/aebmr.k.201215.038How to use a DOI?

Keywords

innovative development, innovation, competitive strategy, competitiveness, construction company

Abstract

The article substantiates the feasibility and effectiveness of innovative development in the formation of a competitive strategy for a construction company. It is competitive strategies that represent the directions for realizing the competitive potential, which reflects the competitive advantages of an entrepreneurial organization. The choice of strategy as a “measure of readiness” to achieve goals in the field of innovative development of the enterprise depends on the innovative potential. Experience shows that despite the constant increase in the importance of innovations, not all companies have to introduce new technologies: some small enterprises are not able to develop them, or it makes no sense for enterprises in a state of decline to modernize production. In this regard, it is necessary to determine the conditions under which it is advisable for companies to develop new products. First of all, this is when there is a threat of obsolescence of existing goods, new needs of buyers appears, tastes and preferences of consumers change, the life cycle of goods decreases, and competition increases. The authors of the article propose to use the model of innovative development in the management practice of construction enterprises, within the framework of which, the result of a sequence of actions is the development of a competitive strategy for the production and sale of construction products, taking into account the synthesis of the interests of subjects participating in the innovation process at the enterprise.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Larisa Selyutina
AU  - Elena Pesotskaya
AU  - Almaz Hakimov
PY  - 2020
DA  - 2020/12/17
TI  - Role of Innovative Development in Implementation of Competitive Strategy of Business Organizations in Construction
BT  - Proceedings of the 8th International Conference on Contemporary Problems in the Development of Economic, Financial and Credit Systems (DEFCS 2020)
PB  - Atlantis Press
SP  - 180
EP  - 182
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201215.038
DO  - 10.2991/aebmr.k.201215.038
ID  - Selyutina2020
ER  -