Reconstruction of Host’s Professional Image From the Perspective of Intelligent Media—Based on the Appearance of “AI Synthesis Anchor” of Xinhua News Agency

DOI

10.2991/assehr.k.201102.006How to use a DOI?

Keywords

Artificial intelligence, host, professional image, AI synthesis anchor

Abstract

With the advent of intelligent media era, artificial intelligence technology has been widely used in various processes of news production and dissemination, and has become the key point of media deep integration, bringing new vitality and vitality to the entire media ecological environment. As an important achievement of artificial intelligence technology, “AI synthetic anchor” not only improves the efficiency of news production and dissemination, but also brings special challenges to the professional development of broadcasters and hosts. Based on the emergence of “AI synthetic anchor” of Xinhua news agency, this paper analyzes its intelligent advantages and formulates differentiation strategy on the basis of original professional functions. It provides feasible development path for the remodeling of host’s professional image from four aspects of external image, moral cultivation, professional ability and knowledge structure.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Xiaoxue Yin
PY  - 2020
DA  - 2020/11/04
TI  - Reconstruction of Host’s Professional Image From the Perspective of Intelligent Media—Based on the Appearance of “AI Synthesis Anchor” of Xinhua News Agency
BT  - Proceedings of the First China Xijing Intelligent Media Forum (CXIMF 2020)
PB  - Atlantis Press
SP  - 30
EP  - 35
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201102.006
DO  - 10.2991/assehr.k.201102.006
ID  - Yin2020
ER  -