Exploration on the University Integrating Media Talents Practical Ability Training Mode in the era of Intelligent Media

DOI

10.2991/assehr.k.201102.001How to use a DOI?

Keywords

Intelligent media, Integrated media, Practical ability, University-Media collaboration

Abstract

With the changing of media ecological environment, the media structure, production mode and communication mode of news communication industry have also undergone a subversive change, which is experiencing the transformation from single media mode to integrated information production, from news communication to public communication. “Intelligence”, “Convergence Media”, “Compound”, “Cross-border integration” and “Versatility” have become the characteristics of talent demand of media industry. Focusing on the cultivation of practical ability of integrated, compound and application-oriented Media Talents in the era of intelligent media, following the concept of “demand orientation, University-Media collaboration, platform driven and mode innovation”, this paper analyzes the elements of the ability of the University Applied Media Talents in the era of intelligent media, and puts forward the ideas and methods for the co-operation model of university with the media studio practical ability training mode.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xijing Zhang
PY  - 2020
DA  - 2020/11/04
TI  - Exploration on the University Integrating Media Talents Practical Ability Training Mode in the era of Intelligent Media
BT  - Proceedings of the First China Xijing Intelligent Media Forum (CXIMF 2020)
PB  - Atlantis Press
SP  - 1
EP  - 8
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201102.001
DO  - 10.2991/assehr.k.201102.001
ID  - Zhang2020
ER  -