Research on the Digital Design of Traditional Cultural IP

DOI

10.2991/978-94-6463-046-6_14How to use a DOI?

Keywords

Digital Design; Traditional Cultural IP; Digital Media; Visual Communication Design; Design Translation

Abstract

With the advent of the digital age and the advent of cultural confidence, traditional cultural IP has been rapidly gaining popularity in various digital media in recent years. The development of digitization is driving a wave of technology-oriented design that conveys traditional cultural concepts and connotations of national temperament. This paper examines traditional cultural IP design expressions in the context of the digital age from the perspective of traditional culture and digital design at an academic level. It proposes design principles and methods for integrating traditional cultural elements into digital media art creation. On this theoretical basis, attempts are made to use digital technology to design the expression of traditional cultural IP. On a practical level taking the Tao Yuanming IP as an example, the combination of Tao Yuanming’s poetic imagery and Tao Yuanming’s image with modern multimedia technology, three-dimensional models, and digital product development. A new model and strategy for the revival of traditional culture in digital design form and the creation of outstanding traditional cultural IP is explored. The contribution of this paper is to investigate the method of transforming the content and spirit of traditional culture into visual elements and symbols, and then digitally designing them. Digital design revitalizes and reproduces traditional culture, gives it a sense of modernity, and expands the scope and connotation of digital media art creation. It provides new ideas for the study and redesign of traditional cultural communication and development in the digital context.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xilin Chen
AU  - Tao Xi
PY  - 2022
DA  - 2022/12/17
TI  - Research on the Digital Design of Traditional Cultural IP
BT  - Proceedings of the 2022 2nd International Conference on Computer Technology and Media Convergence Design (CTMCD 2022)
PB  - Atlantis Press
SP  - 110
EP  - 118
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-046-6_14
DO  - 10.2991/978-94-6463-046-6_14
ID  - Chen2022
ER  -