Research on the Multidimensional and Sustainable Design Strategy of Streaming Media Under the Integration of User Experience and Perceptive Technology in Greater Bay Area

DOI

10.2991/978-94-6463-046-6_81How to use a DOI?

Keywords

Component; Streaming Media; User Return; Design Technology and Strategy; Domestication Theory; Sustainable Operation; User Experience and Perception

Abstract

First of all, Guangdong, Hong Kong, Macao and the Greater Bay Area streaming media business as a variety of national policies under the strong support to complete the initial development, and harvest the “streaming media night city” reputation, but the surface of the traffic growth does not represent its growth path is smooth, in COVID-19 is the emergence of many difficult to break through the obstacles. The market for streaming media is limited in scope, and the cost of acquiring new users is getting higher and higher. The operators in the Greater Bay Area are not deeply involved in the application of behavioral and perceptual computing technologies, and the traditional operation strategy is missing a series of measures that can effectively wake up high precision, which becomes the biggest threat to the sustainable operation strategy. Therefore, this paper takes the integration of computational experience technologies to guide users’ return opportunities as the starting point, based on the Re-domestication framework and through powerful experiments to uncover the value, perception and real behavior of re-use experienced by users during the churn period. Meanwhile, this paper investigated the awareness, experiences and attitudes of 785 streaming media users in the Greater Bay Area about re-domestication by using a structured questionnaire in three dimensions: Media, Human, and Context. Analysis was conducted to refine, analyze and model the important variables. The results of the study showed that the variables H2c Business Plasticity, H4c Social Identity, H3a Spiritual Pursuit, H3c Self-Actualization and H2b Social Urgency are the key factors for user return, and we also analyzed and integrated these variables based on personal opinions. We also analyze and integrate these variables based on our personal views. Finally, we build a new “computer technology + streaming media operation” model based on the perspective of user experience design and technology for different platform sizes, social, economic, cultural and technological. On the theoretical level, this study breaks the gap between horizontal interpretability and vertical empirical evidence; on the practical level, it establishes a sustainable design direction for streaming media designers with technology integration as the main focus, and brings a new operational vision for streaming media platforms that can break through the white-hot competition of enterprises and capture the market brought by the revolution of big data technology.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yimin Wang
AU  - Wenrui Liang
AU  - Shaokang Chen
AU  - Dai Yonglin
PY  - 2022
DA  - 2022/12/17
TI  - Research on the Multidimensional and Sustainable Design Strategy of Streaming Media Under the Integration of User Experience and Perceptive Technology in Greater Bay Area
BT  - Proceedings of the 2022 2nd International Conference on Computer Technology and Media Convergence Design (CTMCD 2022)
PB  - Atlantis Press
SP  - 696
EP  - 714
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-046-6_81
DO  - 10.2991/978-94-6463-046-6_81
ID  - Wang2022
ER  -