Research on the Experience Design of Commercial Ads in the New Media Context

DOI

10.2991/978-94-6463-046-6_30How to use a DOI?

Keywords

New Media; Commercial Ads; Experience Design

Abstract

Advances in Internet technology have driven the development of new media platforms that have impacted on the original commercial ads design model. Experience design in commercial ads is gaining importance in the new media context, which has greatly enhanced the effectiveness of commercials in terms of promotion. This paper analyzes the development of commercial ads in the new media context and gives corresponding design strategies from the perspective of user experience design, hoping that commercial ads will form a unique cultural imprint in the new era.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ming Zhao
AU  - Mingrui Xu
PY  - 2022
DA  - 2022/12/17
TI  - Research on the Experience Design of Commercial Ads in the New Media Context
BT  - Proceedings of the 2022 2nd International Conference on Computer Technology and Media Convergence Design (CTMCD 2022)
PB  - Atlantis Press
SP  - 254
EP  - 261
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-046-6_30
DO  - 10.2991/978-94-6463-046-6_30
ID  - Zhao2022
ER  -