Research on the Redesign of City Brand Identity in Chongqing

DOI

10.2991/978-94-6463-046-6_35How to use a DOI?

Keywords

City Brand; Chongqing; Brand Strategy; Brand Identity

Abstract

City branding is increasingly becoming a favourable tool for city promotion and communication. In today's rapidly developing cities, it is not only a tool to attract visitors and investors, but also a tool to deepen city services and enhance city reputation and satisfaction. This paper summarizes the key elements and design methods of city brand design by analyzing the current excellent cases and trends of city branding. It is also practiced and verified through the redesign of Chongqing city brand identity. It provides a reference way and accumulation of experience for the city brand identity design to adapt to the scenario application in the new era and the new strategy of city brand development.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yingxin Song
AU  - Veerawat Sirivesmas
PY  - 2022
DA  - 2022/12/17
TI  - Research on the Redesign of City Brand Identity in Chongqing
BT  - Proceedings of the 2022 2nd International Conference on Computer Technology and Media Convergence Design (CTMCD 2022)
PB  - Atlantis Press
SP  - 294
EP  - 302
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-046-6_35
DO  - 10.2991/978-94-6463-046-6_35
ID  - Song2022
ER  -