The place and role of strategic planning in the business management system

DOI

10.2991/cssdre-19.2019.5How to use a DOI?

Keywords

enterprise (business), strategy, competitive strategy of an enterprise (business), business strategy, competition strategy, strategic planning, ensuring element

Abstract

The market environment dictates to modern enterprises the severe conditions of competition, in which to survive and become a leader is possible only on the basis of timely strategic planning of activities. The current stage of the world economy development is characterized by a number of features indicating the formation of a new economic growth model, namely: the globalization of business, the dynamic development of competition, the emergence of new techniques and methods of production organization, shortening product life cycles. That is why understanding the essence and place of strategic planning in the business management processes is particularly significant. The aim of the study is to generalize the theoretical basis of the modern strategic planning concept in business management. To reveal the essence of strategic planning, such concepts as “strategy” and “strategic planning” are analyzed. It is relevant to consider the strategy as a chosen line of business activity, the functioning within which is to result in meeting its objectives. Developing a business strategy from such a position is the process of creating the potential for its survival in the conditions of a dynamically changing external and internal environment, generating uncertainty of the perspective. In other words, the implementation of the business strategy as a management decision is exercised through the strategic planning of the enterprise’s development.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Dmitry Nekhaychuk
AU  - Yulia Kotelevskaya
AU  - Yuliya Nekhaychuk
AU  - Victoria Trofimova
PY  - 2019/06
DA  - 2019/06
TI  - The place and role of strategic planning in the business management system
BT  - Proceedings of the Volgograd State University International Scientific Conference "Competitive, Sustainable and Safe Development of the Regional Economy" (CSSDRE 2019)
PB  - Atlantis Press
SP  - 22
EP  - 27
SN  - 2352-5428
UR  - https://doi.org/10.2991/cssdre-19.2019.5
DO  - 10.2991/cssdre-19.2019.5
ID  - Nekhaychuk2019/06
ER  -