Proceedings of the International Scientific Conference "Competitive, Sustainable and Secure Development of the Regional Economy: Response to Global Challenges" (CSSDRE 2018)

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Evaluating Product Competitiveness of the Regional Dairy Product Subcomplex (using Kirov region as an example)

Authors
Tatiana Baibakova, Veronica Epinina, Svetlana Korobova
Corresponding Author
Tatiana Baibakova
Available Online May 2018.
DOI
10.2991/cssdre-18.2018.80How to use a DOI?
Keywords
competitiveness, region, dairy product subcomplex, products, evaluation, integral index of competitiveness, methodology, Kirov region
Abstract

The article considers the main methods used for evaluating the products competitiveness. Among the considered approaches the authors have chosen the methodology that assumes a comprehensive evaluation of the products competitiveness of the regional dairy product subcomplex using an integral index. The authors have proved that the enterprises necessity to strive for financial stability of activities requires constant study of changes in the dairy industry development, theoretical substantiation of the main factors determining the dairy products competitiveness and developing ways and means to increase it on this basis. The considered methodology has been approved on the example of the dairy product subcomplex of Kirov region. It has been found out that the most competitive product is dairy products of the PLC "Kirov Dairy Plant" in terms of relation to the products of the Kirov region enterprises, since these products have the highest integral index of competitiveness. The authors have come to the conclusion that the considered methodology can be used successfully for evaluating the products competitiveness of the dairy product subcomplex of any region.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Scientific Conference "Competitive, Sustainable and Secure Development of the Regional Economy: Response to Global Challenges" (CSSDRE 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
May 2018
ISBN
978-94-6252-514-6
ISSN
2352-5428
DOI
10.2991/cssdre-18.2018.80How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Tatiana Baibakova
AU  - Veronica Epinina
AU  - Svetlana Korobova
PY  - 2018/05
DA  - 2018/05
TI  - Evaluating Product Competitiveness of the Regional Dairy Product Subcomplex (using Kirov region as an example)
BT  - Proceedings of the International Scientific Conference "Competitive, Sustainable and Secure Development of the Regional Economy: Response to Global Challenges" (CSSDRE 2018)
PB  - Atlantis Press
SP  - 385
EP  - 389
SN  - 2352-5428
UR  - https://doi.org/10.2991/cssdre-18.2018.80
DO  - 10.2991/cssdre-18.2018.80
ID  - Baibakova2018/05
ER  -