Place Branding in Web 2.0: the Conceptual Contours of New Generation of Media Policy

DOI

10.2991/cssdre-18.2018.13How to use a DOI?

Keywords

place branding, place marketing, journalism about cities, stakeholders, place placement, Web 2.0, media policy

Abstract

This work proposes a new conceptual framework of media strategies of the place brand that integrates mediology and place branding. This work grounds the importance and timeliness of initiatives in the field of new media policy in Web 2.0 that involve users of social networks as curators, ambassadors, and city-storytellers of the place brand. Examples of initial successful efforts in this area are given.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Anastasia Strekalova
PY  - 2018/05
DA  - 2018/05
TI  - Place Branding in Web 2.0: the Conceptual Contours of New Generation of Media Policy
BT  - Proceedings of the International Scientific Conference "Competitive, Sustainable and Secure Development of the Regional Economy: Response to Global Challenges" (CSSDRE 2018)
PB  - Atlantis Press
SP  - 57
EP  - 60
SN  - 2352-5428
UR  - https://doi.org/10.2991/cssdre-18.2018.13
DO  - 10.2991/cssdre-18.2018.13
ID  - Strekalova2018/05
ER  -