Government Communication in Digital Environment

DOI

10.2991/csis-18.2019.10How to use a DOI?

Keywords

government communication; digital technologies; communication strategy; communication tactics; social m

Abstract

This article describes the growing adoption of the Internet platforms by Government bodies and civil servants in an attempt to foster better communication with citizens and collaboration with business. The article dwells on the strategy and tactics of communication used by Russian Government Public Relations and civil servants in digital environment. The key communication strategy can be described as that of harmonizing relations between public bodies and citizens. The study identified four communication tactics, characterized by distinctive approaches in terms of interactivity and openness toward concrete target audiences. When communicating via social media, Russian civil servants are advised to adopt conversational forms of communication to expand the range of followers and to involve a broad range of stakeholders in the dialogue.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Liudmila Minaeva
PY  - 2019/02
DA  - 2019/02
TI  - Government Communication in Digital Environment
BT  - Proceedings of the International Conference Communicative Strategies of Information Society (CSIS 2018)
PB  - Atlantis Press
SP  - 50
EP  - 53
SN  - 2352-5398
UR  - https://doi.org/10.2991/csis-18.2019.10
DO  - 10.2991/csis-18.2019.10
ID  - Minaeva2019/02
ER  -