Research on Online Marketing Strategy of Tibetan Incense Pork Under the Background of “Internet +”
- DOI
- 10.2991/978-94-6463-108-1_26How to use a DOI?
- Keywords
- Internet +; Tibetan incense pork; network marketing; marketing strategy
- Abstract
The new Internet form — “Internet +” has broken the conventional Internet model, produced a new network marketing industry, combined with the traditional agriculture, and opened up a new road for the development of “Internet +” agriculture. Under the background of Internet development, the use of network sales has become an important way for enterprises to obtain the market. This paper takes “old uncle home pork” as an example, based on the current situation of Tibetan pork marketing, using the consumer overall model, consumer behavior roulette, Peter model and about consumer network consumption behavior habits survey result discusses the problems existing in the Tibetan pork marketing and reasons, the comprehensive consumer network purchase mechanism model. The paper analyzes the network marketing environment of Tibetan incense pork, analyzes the network marketing strategy selection for enterprises according to the survey results, puts forward the corresponding strategy from the aspects of differentiation, function, addition and resonance, and puts forward the corresponding network marketing safeguard measures according to the strategy.
- Copyright
- © 2022 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Zhao Xiao AU - Liu Li AU - Ming Zhu AU - Duan KaiBo AU - Entao Lin AU - Xuemei Liu AU - Baimazhuoga PY - 2022 DA - 2022/12/30 TI - Research on Online Marketing Strategy of Tibetan Incense Pork Under the Background of “Internet +” BT - Proceedings of the 2022 International Conference on Computer Science, Information Engineering and Digital Economy (CSIEDE 2022) PB - Atlantis Press SP - 227 EP - 235 SN - 2352-538X UR - https://doi.org/10.2991/978-94-6463-108-1_26 DO - 10.2991/978-94-6463-108-1_26 ID - Xiao2022 ER -