Proceedings of the 2015 International Conference on Computer Science and Intelligent Communication

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A Development Strategy of O2O Business in China

Authors
Tiansheng Xu, Jiong Zhang
Corresponding Author
Tiansheng Xu
Available Online July 2015.
DOI
10.2991/csic-15.2015.81How to use a DOI?
Keywords
O2O, E-commerce, Development strategy
Abstract

This paper analyzes the concept, current development of O2O business models in china. The characteristic of these models including advantages and existing problems are also discussed extensively. Through the analysis of successful cases of these business models, a new development strategy is proposed to improve the efficiency of China O2O business model. It also can be used for O2O enterprises to make future business decision.

Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2015 International Conference on Computer Science and Intelligent Communication
Series
Advances in Computer Science Research
Publication Date
July 2015
ISBN
978-94-62520-84-4
ISSN
2352-538X
DOI
10.2991/csic-15.2015.81How to use a DOI?
Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Tiansheng Xu
AU  - Jiong Zhang
PY  - 2015/07
DA  - 2015/07
TI  - A Development Strategy of O2O Business in China
BT  - Proceedings of the 2015 International Conference on Computer Science and Intelligent Communication
PB  - Atlantis Press
SP  - 337
EP  - 340
SN  - 2352-538X
UR  - https://doi.org/10.2991/csic-15.2015.81
DO  - 10.2991/csic-15.2015.81
ID  - Xu2015/07
ER  -