Commercialization of Exclusive Rights in the Digital Age in the Conditions of Globalization

DOI

10.2991/assehr.k.210225.025How to use a DOI?

Keywords

Intellectual property, digital technologies, commercialization, exclusive rights

Abstract

The article is devoted to the analysis of the process of commercialization of exclusive rights in the digitalized world’s economy. In digital technology, there is a unique opportunity to create copies of works, ensuring their absolute identity with the original. As soon as an object is converted to digital form, it becomes very simple and inexpensive to reproduce its copies with virtually no loss of quality and distribute them using telecommunication means. The emergence of new distribution channels led to the formation of new business models for the monetization of intellectual rights and required their legal regulation. It is also important that the ease with which it is now possible to violate copyright and related rights has largely led to the emergence of a new phenomenon in the digital economy - content producers, copyright holders now largely compete not so much with other law-abiding market participants as with distributors of illegal content. The process of commercializing intellectual property rights is seen as a phenomenon inextricably linked with the development of the digitalization process and suggesting the need for transformation of intellectual property law. A rather high degree of awareness and interest of potential buyers serves to increase the efficiency of commercialization of intellectual rights. Its increase is the holding of intellectual property auctions. Along with successful practices of the commercialization of intellectual property rights, we can find some problems in this field. We can suggest the way of increasing of the efficiency of commercialization of exclusive rights and successful protection of IPRs on the Internet and to counteract violations of intellectual rights, it seems appropriate to conclude an international agreement that unifies the system of legal remedies to combat violations of these rights in the digital environment and the conditions for exemption from liability.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Victoria S. Savina
AU  - Anna A. Avanesova
AU  - Tatyana A. Strutinskaya
AU  - Viktoriya V. Degtyareva
PY  - 2021
DA  - 2021/02/26
TI  - Commercialization of Exclusive Rights in the Digital Age in the Conditions of Globalization
BT  - Proceedings of the conference on current problems of our time: the relationship of man and society (CPT 2020)
PB  - Atlantis Press
SP  - 159
EP  - 166
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210225.025
DO  - 10.2991/assehr.k.210225.025
ID  - Savina2021
ER  -