Pragmatic Relevance Theories in Interpreting Indonesian Covid-19 Memes

DOI

10.2991/assehr.k.210427.075How to use a DOI?

Keywords

Interpretation, Indonesian memes, relevance theories

Abstract

Internet memes are widely used as a way to respond and express issues related to Covid-19. However, the interpretation of memes comprehensively involving contextual events and theoretical frameworks to make meaning potential is not common among users. This study was conducted to investigate Pragmatic implication using relevance theory on five memes related to some Covid-19 issues taken from social media purposively. The data were analyzed and interpreted following several categories: multimodality proposed by McCloud, verbal implicature and explicature based on Yus, visual implicature and explicature coined by Forceville, and humor theory of Catanescu and Tom, and Yus. The researcher employed a qualitative descriptive to capture social phenomenon naturally. This study revealed that using contextual event and theoretical approaches in analyzing memes make the interpretation relevant and comprehensive. This study is significant for giving users a reference and content creators to interpret and produce relevant memes.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Romadhon
AU  - Ahmad Bukhori Muslim
PY  - 2021
DA  - 2021/04/28
TI  - Pragmatic Relevance Theories in Interpreting Indonesian Covid-19 Memes
BT  - Proceedings of the Thirteenth Conference on Applied Linguistics (CONAPLIN 2020)
PB  - Atlantis Press
SP  - 494
EP  - 501
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210427.075
DO  - 10.2991/assehr.k.210427.075
ID  - 2021
ER  -