Proceedings of the 5th International Conference on Language, Linguistics, and Literature (COLALITE 2023)

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Reference to Korean Traditional Attire in BTS’s SUGA’s “Daechwita” Music Video

Authors
Dian Annisa Nur Ridha1, *
1Faculty of Humanities, Diponegoro University, Semarang, Indonesia
*Corresponding author. Email: dian.annisa.nur.ridha@gmail.com
Corresponding Author
Dian Annisa Nur Ridha
Available Online 7 November 2023.
DOI
10.2991/978-2-38476-140-1_12How to use a DOI?
Keywords
Korean; Attire; BTS; SUGA; Daechwita
Abstract

K-Pop includes not only music and choreography, but also fashion and style. The K-Pop phenomenal group BTS member, SUGA, showed interest in Korean traditional attire in the music video for his solo song “Daechwita” (2020). This paper will analyze the Korean traditional attire and ornaments in BTS’s SUGA’s “Daecwhita” music video from a semiotics of fashion point of view using a descriptive qualitative method; and the purpose of referencing it in his music video. In the music video for “Daechwita”, SUGA finally tried to accept his real identity and criticize the music industry by combining a woven hat and a hat string that commoners in the Joseon era in Korea were forbidden to wear. Besides, SUGA also tried to do a self-reflection by killing a tyrant King who resembles his greediness and ambitions; so eventually he can be wiser, more mature, and more balanced to face the Korean music industry.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 5th International Conference on Language, Linguistics, and Literature (COLALITE 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
7 November 2023
ISBN
978-2-38476-140-1
ISSN
2352-5398
DOI
10.2991/978-2-38476-140-1_12How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Dian Annisa Nur Ridha
PY  - 2023
DA  - 2023/11/07
TI  - Reference to Korean Traditional Attire in BTS’s SUGA’s “Daechwita” Music Video
BT  - Proceedings of the 5th International Conference on Language, Linguistics, and Literature (COLALITE 2023)
PB  - Atlantis Press
SP  - 106
EP  - 113
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-140-1_12
DO  - 10.2991/978-2-38476-140-1_12
ID  - Ridha2023
ER  -